Wild Wind & Root · Client PlanningWorking proposal · Draft

Natural Healing Academy

Course Launch & Community Growth

A three-month working plan to support the January course enrollment goal and begin building a Washington community around Nutripuncture.

Three-month proposal

Recommended starting point based on the goals discussed. The roadmap will be refined after the strategy session and asset review.

Primary engagement · three months

Course enrollment strategy & implementation

$3,000

Focus the next three months around the January course launch, with a secondary community-building track for Nutripuncture in Washington.

One 90-minute strategy session to review priorities, audience, enrollment path, timing, and capacity.
A working three-month roadmap and planning hub, revised after the strategy session.
Review of existing course, website, audience, email, social, and launch assets to identify gaps.
Build or refine a course enrollment path with agreed launch assets and follow-up steps.
Plan one online learning or information experience, such as an introductory masterclass or live Q&A, if the course team can provide the teaching and presentation.
Plan an initial community-building action around the tablets, after the course launch priorities are clear.
Monthly review and priority setting within the meeting limits in the draft agreement.

Included in the three-month engagement

Focused website revision

One focused revision of an existing website is included in the $3,000 engagement. We’ll choose the site after the initial review.

Refresh the visual direction and page flow to better support the selected course or product offer.
One focused revision across the existing website, with no page or product count limit for that revision.
Client supplies final copy, images, product information, and approved claims unless additional writing is agreed.
Further revision rounds, a full rebuild, or new work outside the agreed revision are not included.

Possible launch pieces to prioritize: build or refine the course page, create an opt-in free resource, prepare a short email sequence, plan a live online introduction or Q&A hosted by Lawrence or the teaching team, and create organic content. Paid ads can be considered once the offer, landing page, tracking, creative, and budget are ready. We’ll confirm the specific launch pieces after reviewing what already exists.

Roadmap & funnel

Provisional sequence based on a January course start. We’ll adjust this after checking the enrollment timeline and what is already built.

Edit the month lists directly. Changes save to the shared planning hub.

Roadmap ready

Month 1 · Late November / December · Prepare the enrollment path

Review, clarify, and launch the invitation

Audit what is already available: course page, curriculum/modules, enrollment and payment path, testimonials, audience channels, email list, prior launch content, and ad setup.
Confirm the January start date, enrollment deadline, tuition, payment options, and the course team's capacity to teach a live event.
Prioritize the course enrollment path and identify only the missing pieces needed to invite students.
Choose a lead-in experience: a free intro guide, masterclass, or live Q&A, based on the assets and time available.
Shape a simple launch sequence using email and organic content; assess whether ads are ready after the funnel and tracking are reviewed.

Month 2 · January · Support enrollment and the course start

Follow up, welcome students, and learn from response

Continue agreed enrollment reminders and answer common questions with client-approved information.
Track sign-ups and inquiries against the target of 20 students; adjust messaging based on actual responses.
Support the course team's onboarding communications if included in the confirmed scope.
Capture questions and audience feedback that can strengthen the next course enrollment cycle.
Keep tablet community activity light until the course launch workload is clear.

Month 3 · February · Begin the community track

Build a next-step path around Nutripuncture

Review enrollment results, campaign performance, and the assets that were most useful.
Choose one initial community format for Washington: for example, a Facebook group, online gathering, local partner event, or educational email series.
Clarify how people can learn about the tablets and purchase them using client-approved product information.
Decide whether a second launch, ongoing community support, or paid ads belong in a future scope.

Possible course funnel

A practical path from first interest to enrollment. We’ll use what exists before building anything new.

1 · Attract

Give people a useful first step

Possible free guide, short introductory video, or online event that helps a prospective student understand the Academy and course format.

2 · Connect

Invite them into a conversation

Possible live masterclass or information session hosted by Lawrence or the teaching team, with a clear invitation to learn about the course.

3 · Enroll

Make the next step easy

Course page, enrollment and payment link, a short follow-up email sequence, and answers to common questions.

Course enrollment is a shared business goal, not a guaranteed result. The target of 20 students depends on the offer, audience size, timing, pricing, and follow-through.

Assets & ideas

Possible assets and strategies for the January course launch and a Washington community around Nutripuncture.

Assets

What is already available and what could be created or refined.

Known starting points

Links Lawrence has shared

Nutripuncture — product and brand site.
Natural Healing Academy — coursework and program information.
Radicle Rhythms — beta invitation to come.

Course enrollment

Assets to create or refine

A clear course page with the audience, course format, outcomes, dates, tuition, and a direct enrollment button.
An opt-in free resource, such as an introductory guide, sample lesson, or short orientation video.
A short email sequence that invites people to learn more, answers common questions, and follows up after the event.
A live online masterclass, information session, or Q&A hosted by Lawrence or the teaching team.

Ideas

Ways to connect people with the course first, then begin building local community around the tablets.

Launch strategy

Ways to bring the right people in

Connect the free resource or event registration to the course email list and enrollment page.
Use organic content to share educator stories, course previews, FAQs, and student feedback where available.
Invite relevant practitioners, local groups, and existing contacts to share the course event.
Consider a small paid campaign after the page, tracking, creative, audience, and budget are ready.
Track sign-ups and inquiries against the 20-student goal and adjust the message based on response.

Nutripuncture · Washington

Community assets and connection

Create a clear product information page or FAQ and a simple path to purchase using company-approved product information.
Host an introductory online gathering or local educational event with a member of the team presenting.
Explore a Facebook group, email community, local practitioner partnerships, or referral circle; choose a format with a clear ongoing host.
Build this community track after the January course enrollment work is underway.

Service agreement draft

Internal working draft based on the current conversation. Review and revise the meeting limits, payment terms, and exact deliverables before sending for signature.

1. Parties and term

This proposed agreement is between Andrea Womack / Wild Wind & Root (“Consultant”) and Lawrence / Natural Healing Academy (legal entity name to confirm) (“Client”). The engagement will run for three months, beginning on a mutually agreed date in late November or early December 2026. The exact start and end dates will be added before signing.

2. Services

For the proposed $3,000 three-month engagement, Consultant will provide one 90-minute strategy session, review agreed existing course and marketing assets, prepare and refine a three-month roadmap, provide strategy and implementation support for the January course enrollment goal and a secondary Nutripuncture community-building track, and complete one focused revision of one existing website. The website to revise will be confirmed after the initial review. The included revision has no page or product count limit for that one focused revision. Client supplies final copy, images, product information, and approved claims unless additional writing is agreed. Further revision rounds are not included. The final list of campaign deliverables will be attached or written into the accepted proposal after the strategy session. A full website rebuild, course creation, or course instruction is not included.

3. Possible marketing activities

A lead resource, online masterclass or Q&A, email sequence, organic content, paid advertising, local outreach, or Facebook group may be considered during strategy. Only the items specifically selected in the final scope are included. Advertising spend, software, platform fees, event costs, and third-party services are Client expenses. Consultant will not teach Client's courses or create course curriculum.

4. Meetings and communication · proposed boundary

One 90-minute strategy session at the start of the engagement.
One scheduled 30-minute check-in per month, up to three check-ins during the term. Calls are by video or phone, scheduled in advance.
Up to one in-person meeting during the three-month term, by mutual agreement and subject to availability. Any travel or venue costs will be agreed in writing before booking. The in-person meeting replaces a monthly check-in rather than adding unlimited meetings.
Project communication takes place by email or the planning hub, with a response target of two business days. Unscheduled calls, text-based task requests, evenings, and weekends are outside the included support.

5. Client responsibilities

Client will provide accurate business, course, audience, and product information; access to the agreed systems; timely feedback and approvals; and a point of contact for the marketing person and teaching team. Client is responsible for the accuracy, substantiation, and approval of all course, product, and health-related statements. Consultant does not provide medical, legal, or regulatory review.

6. Enrollment and marketing results

The goal of 20 January course students is a target, not a guarantee. Consultant does not guarantee enrollments, sales, revenue, audience growth, advertising performance, or any specific result. Client remains responsible for pricing, program delivery, student support, product fulfillment, and final business decisions.

7. Scope changes and approval

Work outside the agreed deliverables, additional pages, extra events, ongoing group moderation, additional advertising management, new product or course builds, or expanded meeting time require a written scope and fee before work begins. Client reviews and approves content before publication. Delays in receiving materials or approvals may shift timelines.

8. Fees and payment · proposed schedule

Three-month engagement fee: $3,000, including the focused website revision described in Section 2. Proposed payment schedule: three monthly payments of $1,000, with the first payment due before work begins and each following payment due at the start of its month. This schedule must be confirmed in the final proposal and invoice.

9. Third-party costs

Advertising spend, website and domain subscriptions, email platforms, software, plugins, stock assets, printing, event costs, travel, and other third-party fees are not included unless agreed in writing. Client pays providers directly.

10. Ownership and confidentiality

Client retains ownership of materials Client provides. Upon full payment, Client may use final custom deliverables created specifically for Client. Consultant retains pre-existing methods, templates, processes, and general know-how. Both parties will use reasonable care with non-public business information. Consultant may request permission before sharing confidential or unpublished materials in a portfolio.

11. Cancellation and continuation

This engagement ends after three months and does not renew automatically. Any cancellation, outstanding work, payment obligations, or handoff will be handled under terms to be finalized in the signed agreement. Additional support requires a new written scope.

12. Acceptance

Before signature, the parties will confirm the legal names, start and end dates, final deliverables, payment schedule, cancellation terms, and meeting boundaries. No work begins until both parties sign the final agreement and the initial payment is received.